Latest Blogs

Key Takeaways Gen Z accounts for over 40% of U.S. consumers and possesses hundreds of millions in disposable income, making their long-term loyalty critical to a retailer’s bottom line. Traditional marketing fails with this demographic; instead, they rely on social media influencers, celebrities, and peer recommendations to discover and purchase products. Gen Z expects brand […]

Walk into any well-run grocery or liquor store, and you’ll notice something: the beer section looks deliberate. Products are faced forward, coolers are stocked, endcaps are branded, and seasonal promotions are exactly where they should be. That doesn’t happen by accident. It happens because a beer merchandiser showed up and did their job. But what […]

Non-alcoholic beverages are getting more attention than ever with better-for-you drinks, functional waters, low-sugar prebiotic sodas, and flavor-forward zero-proof options. The beverage industry is experiencing a category shift as the non-alcoholic beverage industry is currently valued at $760 billion dollars, driven by consumer behaviors around health, flavor, occasions, and in-store visibility. For beverage brands, this […]

A retail planogram doesn’t fail in the boardroom. It fails in aisle seven, when a field rep skips a facing because the audit form doesn’t flag it, or when a misplaced product sits on the physical shelf undetected for two weeks before anyone notices the sales dip. Most retail planogram strategies aren’t broken at the […]

Headquarters spends months (and often millions) engineering the perfect shelf strategy. Planograms get built. Trade agreements get signed. Promotions get funded. Then those plans hit the physical store, and execution fractures. Products land on the wrong shelf, displays go up late or not at all, or maybe, a rep marks the audit complete because they […]

Merchandising has always been about influence. Where a product sits, how it’s displayed, and whether it’s available when a shopper reaches for it—these decisions have shaped retail outcomes for as long as stores have existed. But the tools you use to make and execute those decisions have changed almost beyond recognition. What started as intuition-driven […]

Seasonal execution is one of the highest-stakes responsibilities in the grocery industry. Displays need to turn, planograms need to hold, and shelves need to stay full—all while the next reset is already on the horizon. This checklist is built to help grocery merchandisers get it right, every season. What Is a Grocery Merchandiser? A grocery […]

A decade-long look at U.S. average retail prices for 10 common supermarket items reveals exactly where your grocery budget is going today. Most of us run through the grocery store on autopilot. You grab the same brand of coffee, the same loaf of bread, and the same cut of meat week after week. But if […]

Starting a new job as a sales manager can be overwhelming. In between onboarding and getting to know your direct reports, you need to familiarize yourself with company tools and technology, marketing operations, as well as sales goals and metrics. To set themselves up for success, many sales managers rely on a 30-60-90 day plan […]

Planogram software closes the gap between the shelf strategy merchandising teams build at HQ and what field teams actually execute in stores. At scale, that gap is where revenue leaks—through misplaced products, missing facings, undetected out-of-stocks, and promotional displays that never go up correctly. Modern planogram software eliminates the manual photography, spreadsheet management, and delayed […]

AI is moving fast in field execution. New capabilities are being announced constantly, and commercial teams at both CPG brands and retailers are under pressure to figure out which ones change how their operations run, and which ones are better in a demo than in the field. FORM has been in this space for over […]

Your POG (planogram) is perfect: every SKU mapped, every facing accounted for, and every promotional slot assigned. On paper, the shelf is exactly where it needs to be. But then a field rep walks into a store three states away, and the shelf tells a completely different story: A competitor’s product has crept into your […]