Latest Blogs

Communications
Building A Brand: How Brand Managers Can Elevate Brands and Engage Consumers
What Does a Brand Manager Do? When you think of the best brands, what comes to mind—and why? Patagonia, for their stand on environmental preservation and sustainability? Apple, for their innovation? Nike, for their iconic slogan? Disney, for their overall sense of magic and wonder? Whatever comes to mind, all of these brands have something […]
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Image Recognition
How Image Recognition Tracks & Improves In-Store Product Placement
How Does Image Recognition AI Monitor Retail Product Placement? Nearly everyone is familiar with the three most important factors to consider when buying property: location, location, location. However, what most people don’t realize is that this adage is also relevant to retailers and in-store product placement. After all, the space on the shelves of a […]
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Daily Operations
7 Steps to Achieve Operational Excellence in Your Organization
What are Business Processes for Operational Excellence? No matter what industry you’re in, from food service and hospitality to facilities and manufacturing, following operational standards is critical in delivering safety, consistency, and satisfaction. It’s also estimated that ensuring compliance across every inspection and audit saves businesses an average of $2.86 million each year. Ensuring standard […]
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Compliance
Retail Pricing Strategies and Their Impact on Prominence, Performance, and Profits
What is Retail Pricing? If you’re like the 43% of American shoppers, you are loyal to at least one food or beverage brand. But have you ever been at the store and bought another brand of the same item because it was on sale or part of a BOGO deal for members? If you have, […]
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Merchandising
Making a Merchandiser: How This Top Role can Reimagine Retail Strategy
Understanding Retail Merchandisers and Their Role in Sales and Supply Have you ever walked into a retail store and noticed a beautiful, eye-catching display with products expertly-stacked and arranged? You most likely have a merchandiser to thank for that. Merchandisers are behind nearly every decision that goes into what a shopper sees, feels, hears, and […]
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Merchandising
5 Ways to Achieve the Perfect Store and Create a Seamless Shopping Experience
What is Perfect Retail Execution? Have you ever gone out of your way to go to your favorite grocery store? Many Americans have, whether it’s for cleanliness, availability of a certain brand, or the offering of essential non-food products. 63% of Americans say that something as simple as a loyalty program influences where they shop. […]
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Communications
How a Brand Ambassador Program Can Drive Sales, Loyalty, and Community
Understanding The Value of A Brand Ambassador With the development of new technologies and the growing expectation for transparency, today’s consumers have access to more information than ever before. With all this data, buyers are getting smarter and more aware of traditional advertising practices. It’s no longer enough for organizations to present themselves as the […]
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FORM
Third-Party Retail Services Workforce Combines FORM MarketX + Customer Impact for Flexible Field Execution
FORM, the world’s first fully-integrated task management and image recognition platform for smarter retail execution, recently announced its partnership with Customer Impact, a third-party merchandising workforce operating in 100% of U.S. markets. In the recently launched partnership, Customer Impact will use the FORM MarketX app to help brands and retailers complete merchandising execution in 100% […]
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FORM
Inside vs. Outside Sales Strategies for Field Teams
Choosing Between Inside Sales and Outside Sales for Your Organization When establishing a sales strategy, organizations typically operate their field sales based on an inside sales model or an outside sales model. Inside sales, also called remote sales, is done entirely from the office (or in today’s world, the seller’s home) and involves digital methods […]
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FORM
FORM’s Statement of Support for Ukraine
March 10, 2022 FORM’s Statement of Support for Ukraine As a global software company with innovation centers in Boston, Denver, Krakow, London, and Kyiv, we at FORM condemn the war Russia has waged on the sovereign nation of Ukraine—the home of many of our brilliant, courageous team members. Russia’s unprovoked and horrific attacks on innocent […]
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FORM
FORM Named A Top 10 Audit Management Company of 2022
FORM, the world’s first Digital Assistant for the Frontline, has been included in The 10 Most Trusted Audit Management Companies of 2022 by Insights Success, a magazine covering business and technology trends for C-Suite executives. When it comes to the software that organizations use to monitor safety and compliance, it’s important they have one they […]
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FORM
FORM CTO Ramakant Pandrangi Named Top Software CTO of 2022 by The Software Report
FORM CTO Ramakant Pandrangi was recently named one of the Top 25 Software CTOS of 2022 by The Software Report, a comprehensive source for market research and insights related to the software sector. Ramakant “Ram” Pandrangi, joined the organization in February 2021 with over two decades of experience in global technology, a passion for cutting-edge […]
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