React at the speed of

Perfect the customer experience in every store with easier ways to ensure
the most important tasks are getting done—right on the sales floor.

Under Armour improves merchandising with GoSpotCheck by FORM.

See how Under Armour’s field teams use our mobile app to improve sales, customer interactions, product issues, merchandising, and marketing—all in real-time.

Retail execution mobile app

Instant communication, instant impact.

  • Use our team communication features for instant messaging between retail teams and management.
  • Configure structured groups and users by job title, department, or district to get the right information to the right person—every time.
  • Get important bulletins out to your field and boost connection for frontline teams based on role and location attributes.

Photo Capture

Move merchandising to mobile.

  • Assign photo tasks to your teams in the field and capture live images of retail execution from any location.
  • See real-time execution of merchandising and SOPs with data and images geo-stamped by location, time, and user.
  • View and export photos in PDF, Powerpoint, or shareable links for easy distribution.
retail business management systems

Report with power and precision.

  • Measure retail execution in real-time with configurable reporting dashboards that provide analytics by task, team, location, and more.
  • Drill into real-time data and reach conclusions at-a-glance. Win in the field with advanced insights powered by Looker, a Gartner Magic Quadrant leader.

Get full-store visibility.

Powered by machine learning and computer vision, our mobile app provides an easy way to audit more display types than any other software on the market—so you can drive the right action in-store. Audit everything from shelf, display, and cold box to cooler and menu for flawless retail execution in every store.

Retail Task List

Teams and tasks, together at last.

  • Choose from 12 different task types to create efficient daily task lists to audit merchandising and SOPs with dynamic form logic to drive the right action everywhere. 
  • Easily send tasks to the right person in the right place at the right time—every time, and get structured insights back upon completion.
  • Configure push notifications and email alerts to instantly identify and resolve issues that arise in-store.

Assigned Places

Manage people, places, and processes like a pro.

  • Easily manage people and tasks with smart teams and places, and assign tasks by role or location type in bulk.
  • Manage user profiles in one place and ensure they’re always accurate with integrations for Human Resource Management software.
  • Access location history that’s safely stored in the cloud to view performance across accounts—and never lose data with team turnover.
  • Create custom catalogs using searchable lists specific to your products. Assign tasks and filter data based on certain criteria such as SKU, brand, or category.


Less time-wasting, more integrating.

Salesforce Sync

Keep your data up-to-date in every system with Salesforce and GoSpotCheck by FORM two-way sync for accounts, activities, and contacts.

Open API

Use our open API to integrate with investments in your tech stack, including data lakes.

SSO & User Provisioning

Ensure better security, faster access, and get more work done with SSO and user provisioning.

See it all in action.

Book a Demo

Schedule a live demo to see FORM in action and learn how it can power productivity from the field.