We’re more than
forms.
about us
Behind every
form is a person
with a purpose.
And with the right tools, that person can move mountains. We give people a platform to get more done, more quickly, more accurately—so they can spend more time doing what matters most.
How it Started
Not too long ago, two separate companies set out on a single shared mission: to change field work for good. After FORM began its journey in 2001, GoSpotCheck was founded in 2011—and the rest is history. Over a decade later, the two trailblazers decided to join forces and create the world’s first digital assistant for the frontline. Follow the timeline below to see how far we’ve come.
2001
Our founders built FORM on one defining principal: to be of service. They worked to create an enterprise platform that could simplify the lives of teams in the field—and teams in the office.
2003
We built Key Survey, a configurable survey platform for streamlining company-wide feedback.
2005
We opened our first FORM office in the United Kingdom.
2009
We moved into the form and business process space with the launch of worldapp.com.
2012
The FORM mobile app was launched to all customers.
2013
Our mobile data collection platform for frontline teams hits the ground running—and we haven’t looked back since.
2014
We signed Fannie Mae as a customer.
2015
The 1,000,000th FORM account was created.
2018
We signed Wendy’s as a customer.
2019
FORM is acquired by Diversis Capital—experts in the consumer goods, retail & hospitality, facilities and logistics space—on a mission to drive growth and value for FORM’s customers.
2011
Our co-founders Matt Talbot, Samantha Holloway, and Joey Alfano completed the Techstars accelerator program in Boulder, Colorado, before officially founding GoSpotCheck, aiming to completely change the game for field management software.2013
We signed Panera Bread as a customer to drive execution in bakery operations.
2014
We signed PepsiCo as a customer to support field sales teams across the country.
2015
GoSpotCheck opened its doors in downtown Denver, Colorado.
2015
We launched Advanced Reporting to give customers real-time actionable insights to improve operations and field sales.
2016
We launched PhotoWorks (originally called “Photo Album”) to give customers better ways to validate execution in the field with the world’s top photo workplace for teams.
2019
GoSpotCheck built the world’s only fully-integrated task management and image recognition platform, with the fastest and most accurate machine learning and computer vision solution in the market.
2020
GoSpotCheck is acquired by Diversis Capital to complement its FORM product offering and give customers all new ways to activate teams in the field on mobile.
2021
GoSpotCheck passed 1.4 billion mission responses and 100,000,000 corporate missions completed from the field.
How it’s Going
2020
FORM joined forces with GoSpotCheck, the leading mobile task management software for the frontline, with state-of-the-art image recognition technology.
2021
June
We acquired Rodio’s frontline communication technology (think: Slack for field teams) to connect field teams with teammates, leaders, and corporate directives on mobile.July
We acquired ShelfWise, the leading image recognition platform for smarter retail execution for shelf and display, enabling audits on more display types than any solution on the market.August
We unveiled a unified FORM brand in our journey to create the world’s first Digital Assistant for the Frontline. Our core solutions, FORM and GoSpotCheck, became FORM OpX and FORM MarketX respectively, while Rodio and ShelfWise became FieldConnector by FORM and Image Recognition by FORM.2022
april
We announced our partnership with Customer Impact, a leading mobile third-party workforce for retail execution. Together, we pair the most experienced retail team with the award-winning FORM MarketX app to give brands faster, easier ways to get full-market coverage and beat competitors in real-time.
MAY
We expanded our Image Recognition AI capabilities to include wine menu and back bar, creating the ultimate mobile solution for beverage brands to drive shelf share and sales both on- and off-premise.
Our Values
Customer Focus
We’re a strategic partner with a commitment to quality, product improvement, and value delivery. We always aim to be of service and advocate relentlessly for our customers in every arena.
Accountability
We step up and own it whenever the opportunity requires, and we do what we say we’re going to do—for our customers and for our teammates. We learn from our failures and mistakes, and we celebrate and share in our successes.
Innovation
We’re problem-solvers at heart. We never tire of solving the right problems and motivating those around us to dream bigger.
Teamwork
We win and lose as one team. We seek out and value opinions from all, and we make time to help when help is needed.
Integrity
We do what’s right, even if it isn’t always easy. We choose transparency, honesty, and consistency—and we trust others to do the same.
Meet the team.
Ali Moosani
Afshin Mirmotahari
Heather Larrabee
Ryan Lucas
Steve Manning
Jeff Wong
Bri Newhart
Alexander Zagvazdin
Rafal Cycoń
Travis Swicegood
Oleksii Banasevych
Cory Knopp
Kevin Corcoran
Jeff Wrona
Nick Wilson
Joe Krzeczkowski
Josh Mitchell
Matt Collins
Ken Smith
Cassie Williams
Liudmyla Bilotserkivets
Iuliia Proskurina
Dima Bekinin
Maryna Boichenko
Pavel Shlendyk
Lisa Wanda
Ben Ertz
Chris Osufsen
Spencer Lebel
Sam Hiner
Christine Berndt
Maria Kuzmina
Mykyta Bondariev
Kyli Ringeman
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