Trade Marketing Compliance App

AI-Powered Compliance Tracker


Verify contract compliance in real-time.

Use GoSpotCheck by FORM’s mobile image recognition app to get instant visibility into how your trade agreements are being executed in every location. View insights into promos, prices, and assortment compliance with automatic product detection on mobile.


Take action with accurate shelf data.

See every SKU with real-time photo reporting powered by computer vision. View product availability, identify out-of-stocks, and track compliance trends over time to finetune your trade programs and make data-driven decisions quickly.

Analyze competitor activity.

Get full market visibility with automatic SKU-level reporting on your competitors’ products, prices, and shelf share. Identify and seize sales opportunities to innovate, grow market share, and win at retail.


Get automated data on breadth and depth.

Inform your product assortment planning and strategy with real-time advanced reporting that delivers insights into your programs across regions and accounts. Automate reporting and view results by SKU, supplier, category, and more.

Powerful Product Insights for Retail

Assortment Compliance Made Simple

Optimize your product mix strategy.

See how every product is positioned and priced in every location, then use powerful business intelligence to analyze performance by region and brand.

Improve shelf positioning plans.

Easily evaluate account-specific shelf positioning across retailers, and integrate in-store data to your sales data for a full end-to-end retail solution.

Ensure reset execution.

Verify that your seasonal assortment changes are properly merchandised and displayed across locations with real-time photo reporting powered by AI.

Streamline new product launches.

Confirm in-stock conditions, price tag execution and accuracy, positioning, promotional signage, and and more to make your new SKUs shine.

Everything you need to know about Image Recognition.

Image recognition is a subset of AI powered by computer vision that can automatically recognize products from photos captured in retail and hospitality environments. Using state-of-the-art machine learning models, Image Recognition by FORM’s AI is trained to segment, tag, and identify products displayed on cocktail and wine menus, back bars, shelves, and in coolers before delivering SKU-level data for reporting and insights in minutes.

Image Recognition by FORM is a mobile app used by teams in Bev-Alc, Consumer Goods, and Retail to automate account surveys, get visual confirmation of merchandising, and better manage retail execution by eliminating manual data entry and reducing human error.

Bev-Alc, Consumer Goods, and Retail teams use Image Recognition by FORM to automate labor-intensive and human-error-prone processes, such as pricing surveys, merchandising audits, menu analysis, and compliance checks, by using product and object identification technology powered by AI and machine learning.

See “Use Cases” for more details.

Yes. Image Recognition data can be seamlessly integrated with commonly-used BI platforms including Looker, Tableau, Power BI, and others. If you don’t currently have a BI platform, Image Recognition data is available in Looker-powered dashboards with Insights by FORM.


Seamless Integrations


Integrate seamlessly with service, work order, CRM, and ERP systems to extend the value of your existing investments.


Use our open API to speed data flow into other systems of record, including data lakes.


Reduce time resetting passwords, ensure better security, and get more valuable work done with SSO and user provisioning.


Share critical data between GoSpotCheck and your CRM so teams always have the most accurate, up-to-date information.

Trusted by the world’s top teams.

Southern Glazers
Beam Suntory
Flowers Foods

The benefits of image recognition are speed, accuracy, and almost zero manual input. 

Within 2 minutes and in a few pictures, our sales reps know the exact percentage of LRB category, and the exact SKUs of every item in the cooler. From a compliance standpoint, the biggest win is that we now have an electronic way to audit a store and take a planogram picture.




We can look at the retailers and see which ones are achieving our goals, which ones aren’t, and then provide valuable feedback to the managers so when they do the next go-round of planograms, they can use that information and have a benchmark on how to improve or keep growing.




After implementing GoSpotCheck the JOH team spent 56% less time collecting data and creating reports — time which was then used to build relationships with retailers, secure additional display placements, and drive more business.



Save a Log

We’re hitting every single KPI with this platform–sales, margin, shrink, loss prevention, labor, and more. We believe it’s also leading to reduced turnover, greater productivity, better customer service, and generally a better workplace culture.


Save A Lot

Try Image Recognition today.

Ready to start working smarter?


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