THE FORM BLOG
Insights from the world's first
Digital Assistant for the Frontline.
Getting a new product onto grocery shelves takes far more than a great recipe. Before your item reaches a shopper, retailers expect its data in their systems, a slot in their category review calendar, a distribution plan, and budget for free-fill, promotions and sampling. Miss one of those and a launch can slip by months. […]
Consumer Goods
In the Consumer Packaged Goods (CPG) industry, there is certainly no shortage of data. Brands are swimming in a sea of dashboards, spreadsheets, and performance metrics. However, trying to track everything often means you are focusing on nothing. Honing in on the right KPIs is the key to maximizing your ROI and minimizing sunk costs. […]
Consumer Goods
For Consumer Packaged Goods (CPG) brands, securing retail distribution is a major milestone. Brands spend months pitching category managers, negotiating slotting fees, and refining supply chains to win retail space. After all the effort, getting products placed in a major retailer store feels like the finish line. However, that placement is only the beginning. Being […]
Beer/Wine/Spirits
Liquor store merchandising is how you strategically plan product placement, displays, and store layout to influence what customers find, engage with, and buy. Done right, it’s one of the most powerful (and most underutilised) levers in your retail operation. The difference between a store that consistently drives sales and one that doesn’t often comes down […]