THE FORM BLOG
Insights from the world's first
Digital Assistant for the Frontline.
The era of static, twice-a-year planogram reviews is over. In 2026, CPG category management is caught in a crossfire of economic pressure, polarized consumer spending, and the rapid rise of AI-driven shopping habits—and the old playbook simply can’t keep pace. To win at the shelf, CPG brands must shift from reactive hindsight to predictive, dynamic […]
Beer/Wine/Spirits
Liquor store merchandising is how you strategically plan product placement, displays, and store layout to influence what customers find, engage with, and buy. Done right, it’s one of the most powerful (and most underutilised) levers in your retail operation. The difference between a store that consistently drives sales and one that doesn’t often comes down […]
Beer/Wine/Spirits
In the alcohol industry, the line between on-premise and off-premise shapes everything—from how products are distributed to how they’re displayed, priced, and sold. Most brands and distributors understand the distinction, but far fewer have figured out how to execute consistently across both channels at once. That gap between strategy and in-market reality is where your […]
GoSpotCheck by FORM
A shopper walks into a grocery store for pasta and leaves with tomato sauce, parmesan, and a bottle of red wine they didn’t plan on buying. That’s not an accident. It’s cross-merchandising working exactly as intended. But the strategy is only as good as its execution. In reality, secondary displays get moved, dismantled, or restocked […]