Latest Blogs

Merchandising
7 Off-Shelf Visual Merchandising Displays that Drive Sales
Whether you are planning and executing merchandising strategies for a retailer, a supplier, a distributor, or a broker, off-shelf displays will be one of the most important sales drivers in your toolbelt. You may choose to use visual merchandising displays for many reasons: to support new product launches, promote seasonal items, showcase everyday low price […]
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Merchandising
Can Retail POP Signage Help Customers Overcome Choice Paralysis?
We’ve all experienced the frustrations of choice paralysis – too many options for a particular product can lead to long pauses in grocery aisles and an unnecessary source of shopping spree stress. As customers are flooded with more and more product choices in big-box grocery retail stores and online, their ability to distinguish which product […]
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MarketX
Promotional Plan Strategy for FMCG in Grocery Retail
Planning for FMCG Sales and Distribution So, you want to drive sales on fast-moving consumer goods (FMCG). That’s great, but in order to bring your discount ideas to life, you need a proper promotional plan in place. A promotional plan outlines how and when a supplier or distributor will offer price discounts on their products […]
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FORM
New brand, new website. More great tech for teams.
Same team. Great tech. More superpowers. Over the last 18 months, we’ve brought together the best technology for field execution with a series of strategic acquisitions, with easier ways to collect, share, and act on the data that creates value for you by bringing together the power of FORM, GoSpotCheck, Rodio, and ShelfWise technologies. With […]
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FORM
Build vs Buy Software: Which Is Better For Your Business?
A build vs buy software decision stands as one of the most challenging decisions facing enterprise organizations today. As competition grows and technology lifecycles shorten, weighing the pros and cons of building and buying may feel overwhelming and hectic to even the most experienced of teams—but how do you make the right choice for yours? […]
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Consumer Goods
How to Launch a New FMCG Product in the Market
New Product Launches Launching new FCMG products into the market is no easy task – food trends are constantly shifting, R&D takes time and money, the marketing of FMCG items is more competitive than ever, and there are seemingly countless moving parts that are required to coordinate in order to get your new item picked up […]
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Image Recognition
Benefits Of Image Recognition In Beverage Industry
Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market, and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement. By 2024, AI in the food and beverage market is expected […]
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FORM
What Happens When Robotic Process Innovation Meets Frontline Associate Technology
We’ve had a profound experience of how vital the food supply chain and its frontline workers are to our security with COVID-19. As brands rebuild from the pandemic, most will reexamine the future of work, and the impact the dependencies between people, product, institutions, technology and each other have on their business. The “new normal” […]
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MarketX
Preparing And Protecting Frontline Teams And Customers For Holiday 2020 Under COVID-19
Overnight, the world’s frontline workers in essential retail emerged as the heroes they are during the COVID-19 pandemic, while furloughed workers from other retail sectors joined the 30 million Americans who have filed for unemployment since mid-March. Adapting to conditions that are changing by the hour, retailers have met customers in new channels, wrestled with supply chain, […]
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Retail
How Retailers Are Using Technology to Improve the In-Store Experience and Engage Frontline Teams
Digital transformation, consumer demands for convenience, and Gen Z buying power proliferation have created waves of disruption for retail. As automated technology like chatbots and blockchain permeate the industry, the demand for elevated shopping experiences and human interaction are requiring retailers to adapt and experiment with technology that allows them to thrive online and offline. […]
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FORM
FORM Appoints Ryan Lucas as Chief Revenue Officer
FORM, the leading mobile platform that improves enterprise execution with intuitive technology for field teams to collect, share, and visualize data, today announced the promotion of Ryan Lucas to Chief Revenue Officer.
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Communications
FORM Acquires Rodio’s Communication Technology
FORM acquires Rodio’s communication and engagement technology for field teams to create even more connection between employees, leaders, and their priorities.
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