Latest Blogs

Starting a new job as a sales manager can be overwhelming. In between onboarding and getting to know your direct reports, you need to familiarize yourself with company tools and technology, marketing operations, as well as sales goals and metrics. To set themselves up for success, many sales managers rely on a 30-60-90 day plan […]

Planogram software closes the gap between the shelf strategy merchandising teams build at HQ and what field teams actually execute in stores. At scale, that gap is where revenue leaks—through misplaced products, missing facings, undetected out-of-stocks, and promotional displays that never go up correctly. Modern planogram software eliminates the manual photography, spreadsheet management, and delayed […]

AI is moving fast in field execution. New capabilities are being announced constantly, and commercial teams at both CPG brands and retailers are under pressure to figure out which ones change how their operations run, and which ones are better in a demo than in the field. FORM has been in this space for over […]

Your POG (planogram) is perfect: every SKU mapped, every facing accounted for, and every promotional slot assigned. On paper, the shelf is exactly where it needs to be. But then a field rep walks into a store three states away, and the shelf tells a completely different story: A competitor’s product has crept into your […]

Computer vision is one of the most visible branches of artificial intelligence, yet it’s often misunderstood. When people say machines can “see,” they’re typically imagining something close to human perception. In reality, computer vision systems interpret visual information through mathematical models, statistical learning, and pattern recognition rather than subjective understanding. This distinction matters because it […]

Have you ever used your smartphone screen to add a digital monster to the live image it’s capturing? Or used software to place a virtual pair of glasses on a photo of your face while shopping online? If so, you’ve experienced the magic of Augmented Reality (AR). Unlike movies, where the images are entirely fictional, […]

Walk into any grocery store and the shelves look full. But if you’re responsible for what’s on them, “looks full” isn’t good enough. A shelf can appear stocked while hiding one of retail’s most persistent and costly problems: products the system says exist, in locations where they simply aren’t. This is quietly draining revenue from […]

What is Perfect Store Execution? Have you ever gone out of your way to go to your favorite grocery store? Many Americans have, whether it’s for cleanliness, availability of a certain brand, or the offering of essential non-food products. 63% of Americans say that something as simple as a loyalty program influences where they shop. […]

Image recognition powers everything from facial recognition in airports to object detection on retail shelves, but its precision varies dramatically depending on how it’s trained. Walk into any grocery store, and you’ll find close to 32,000 products competing for inches of shelf space. For Consumer Packaged Goods (CPG) brands, every facing, every label orientation, and […]

As consumer packaged goods (CPG) brands navigate an increasingly volatile retail landscape, AI in CPG has evolved from a “nice-to-have” analytics tool into a core operational engine. Ali Moosani, CEO of FORM, explains how AI CPG technology—particularly image recognition and agentic AI—is redefining what it means to be “Smarter at the Shelf”. As leading research […]

At FORM, we’ve seen observational data collection in every shape and size, from restaurant walkthroughs to manufacturing safety evaluations. No matter the use case, there’s always room for optimization. However, it may surprise you that that most of the observational data collection problems we encounter are solvable without ever spending a penny. We gathered a […]

Food safety is rooted in microbiology and temperature control. Harmful bacteria such as Salmonella, E. coli, and Listeria can multiply quickly under the right conditions – and unlike spoiled food, contamination itself is not always visible. Food may look, smell, and taste normal while still harboring pathogens capable of causing serious illness. Preventing foodborne illness […]