Consumer Goods
Your marketing budget is approved, your planograms are built, and your trade promotions are funded, but somewhere between headquarters and the shelf, execution breaks down. For many Consumer Packaged Goods (CPG) brands, the reality in-store remains a blind spot. Manual audits, paper forms, and delayed reporting make it difficult to know whether products are available, […]
Consumer Goods
For Consumer Packaged Goods (CPG) brands, securing retail distribution is a major milestone. Brands spend months pitching category managers, negotiating slotting fees, and refining supply chains to win retail space. After all the effort, getting products placed in a major retailer store feels like the finish line. However, that placement is only the beginning. Being […]
Beer/Wine/Spirits
Liquor store merchandising is how you strategically plan product placement, displays, and store layout to influence what customers find, engage with, and buy. Done right, it’s one of the most powerful (and most underutilised) levers in your retail operation. The difference between a store that consistently drives sales and one that doesn’t often comes down […]
GoSpotCheck by FORM
A shopper walks into a grocery store for pasta and leaves with tomato sauce, parmesan, and a bottle of red wine they didn’t plan on buying. That’s not an accident. It’s cross-merchandising working exactly as intended. But the strategy is only as good as its execution. In reality, secondary displays get moved, dismantled, or restocked […]
GoSpotCheck by FORM
Every grocery store is a carefully engineered decision-making environment. The width of an aisle, the height of a shelf, the product sitting at eye level as a shopper rounds a corner—none of it happens by accident. Product placement in stores is one of the most powerful and most underleveraged levers available to grocery store owners […]
Compliance
Key Takeaways Point-of-sale materials (POSM) drive an estimated 60% of purchase decisions in store, and brands invest 12–20% of total revenue in them. Yet most have no scalable way to confirm they have ever reached the shelf. POSM Compliance AI, a new capability in GoSpotCheck by FORM, automatically detects and reports on point-of-sale materials the […]
Beer/Wine/Spirits
Getting beer, wine, and spirits products into retail locations is a significant operational achievement. But for Bev-Alc suppliers and distributors, it’s only half the job. What happens after delivery is where sales are won or lost, and this means knowing whether products are placed correctly, promotions are activated, and merchandising standards are upheld. Retail execution […]
Retail
Key Takeaways Gen Z accounts for over 40% of U.S. consumers and possesses hundreds of millions in disposable income, making their long-term loyalty critical to a retailer’s bottom line. Traditional marketing fails with this demographic; instead, they rely on social media influencers, celebrities, and peer recommendations to discover and purchase products. Gen Z expects brand […]
Beer/Wine/Spirits
Walk into any well-run grocery or liquor store, and you’ll notice something: the beer section looks deliberate. Products are faced forward, coolers are stocked, endcaps are branded, and seasonal promotions are exactly where they should be. That doesn’t happen by accident. It happens because a beer merchandiser showed up and did their job. But what […]
Augmented Reality
A retail planogram doesn’t fail in the boardroom. It fails in aisle seven, when a field rep skips a facing because the audit form doesn’t flag it, or when a misplaced product sits on the physical shelf undetected for two weeks before anyone notices the sales dip. Most retail planogram strategies aren’t broken at the […]
Compliance
Headquarters spends months (and often millions) engineering the perfect shelf strategy. Planograms get built. Trade agreements get signed. Promotions get funded. Then those plans hit the physical store, and execution fractures. Products land on the wrong shelf, displays go up late or not at all, or maybe, a rep marks the audit complete because they […]
Augmented Reality
AI is moving fast in field execution. New capabilities are being announced constantly, and commercial teams at both CPG brands and retailers are under pressure to figure out which ones change how their operations run, and which ones are better in a demo than in the field. FORM has been in this space for over […]