Category: Merchandising

In the Consumer Packaged Goods (CPG) industry, there is certainly no shortage of data. Brands are swimming in a sea of dashboards, spreadsheets, and performance metrics. However, trying to track everything often means you are focusing on nothing. Honing in on the right KPIs is the key to maximizing your ROI and minimizing sunk costs. […]

Liquor store merchandising is how you strategically plan product placement, displays, and store layout to influence what customers find, engage with, and buy. Done right, it’s one of the most powerful (and most underutilised) levers in your retail operation. The difference between a store that consistently drives sales and one that doesn’t often comes down […]

A shopper walks into a grocery store for pasta and leaves with tomato sauce, parmesan, and a bottle of red wine they didn’t plan on buying. That’s not an accident. It’s cross-merchandising working exactly as intended. But the strategy is only as good as its execution. In reality, secondary displays get moved, dismantled, or restocked […]

Every grocery store is a carefully engineered decision-making environment. The width of an aisle, the height of a shelf, the product sitting at eye level as a shopper rounds a corner—none of it happens by accident. Product placement in stores is one of the most powerful and most underleveraged levers available to grocery store owners […]

Key Takeaways Point-of-sale materials (POSM) drive an estimated 60% of purchase decisions in store, and brands invest 12–20% of total revenue in them. Yet most have no scalable way to confirm they have ever reached the shelf. POSM Compliance AI, a new capability in GoSpotCheck by FORM, automatically detects and reports on point-of-sale materials the […]

Walk into any well-run grocery or liquor store, and you’ll notice something: the beer section looks deliberate. Products are faced forward, coolers are stocked, endcaps are branded, and seasonal promotions are exactly where they should be. That doesn’t happen by accident. It happens because a beer merchandiser showed up and did their job. But what […]

Merchandising has always been about influence. Where a product sits, how it’s displayed, and whether it’s available when a shopper reaches for it—these decisions have shaped retail outcomes for as long as stores have existed. But the tools you use to make and execute those decisions have changed almost beyond recognition. What started as intuition-driven […]

AI is moving fast in field execution. New capabilities are being announced constantly, and commercial teams at both CPG brands and retailers are under pressure to figure out which ones change how their operations run, and which ones are better in a demo than in the field. FORM has been in this space for over […]

Your POG (planogram) is perfect: every SKU mapped, every facing accounted for, and every promotional slot assigned. On paper, the shelf is exactly where it needs to be. But then a field rep walks into a store three states away, and the shelf tells a completely different story: A competitor’s product has crept into your […]

Walk into any grocery store and the shelves look full. But if you’re responsible for what’s on them, “looks full” isn’t good enough. A shelf can appear stocked while hiding one of retail’s most persistent and costly problems: products the system says exist, in locations where they simply aren’t. This is quietly draining revenue from […]

What is Perfect Store Execution? Have you ever gone out of your way to go to your favorite grocery store? Many Americans have, whether it’s for cleanliness, availability of a certain brand, or the offering of essential non-food products. 63% of Americans say that something as simple as a loyalty program influences where they shop. […]

Whether planning and executing merchandising strategies for a retailer, a supplier, a distributor, or a broker, an off-shelf merchandising display is one of the most important sales drivers in any retail toolbelt. A merchandising display is a strategic retail fixture or product presentation placed outside of a brand’s standard in-line shelf merchandising to drive incremental […]