THE FORM BLOG
Insights from the world's first
Digital Assistant for the Frontline.
What is Perfect Store Execution? Have you ever gone out of your way to go to your favorite grocery store? Many Americans have, whether it’s for cleanliness, availability of a certain brand, or the offering of essential non-food products. 63% of Americans say that something as simple as a loyalty program influences where they shop. […]
FORM
Food safety is rooted in microbiology and temperature control. Harmful bacteria such as Salmonella, E. coli, and Listeria can multiply quickly under the right conditions – and unlike spoiled food, contamination itself is not always visible. Food may look, smell, and taste normal while still harboring pathogens capable of causing serious illness. Preventing foodborne illness […]
Consumer Goods
For Consumer Packaged Goods (CPG) leaders, trade spend is often the second-largest line item on the P&L, yet it remains one of the hardest to track. You fund displays, negotiate shelf space across multiple store locations, and agree to aggressive promotions, but once the funds leave your account, visibility drops significantly. Industry data suggests that a […]
Merchandising
Whether planning and executing merchandising strategies for a retailer, a supplier, a distributor, or a broker, an off-shelf merchandising display is one of the most important sales drivers in any retail toolbelt. A merchandising display is a strategic retail fixture or product presentation placed outside of a brand’s standard in-line shelf merchandising to drive incremental […]
