THE FORM BLOG
Insights from the world's first
Digital Assistant for the Frontline.
Liquor store merchandising is how you strategically plan product placement, displays, and store layout to influence what customers find, engage with, and buy. Done right, it’s one of the most powerful (and most underutilised) levers in your retail operation. The difference between a store that consistently drives sales and one that doesn’t often comes down […]
GoSpotCheck by FORM
Compliance
Key Takeaways Point-of-sale materials (POSM) drive an estimated 60% of purchase decisions in store, and brands invest 12–20% of total revenue in them. Yet most have no scalable way to confirm they have ever reached the shelf. POSM Compliance AI, a new capability in GoSpotCheck by FORM, automatically detects and reports on point-of-sale materials the […]
GoSpotCheck by FORM
It’s 6:45 a.m., and a route driver is already on their third stop of the day. They’ve got a full truck, a tight schedule, and a paper checklist that’s already smudged from the morning rain. At the last store, the endcap display never got built because there wasn’t time, and the cooler is two facings […]
Beer/Wine/Spirits
Getting beer, wine, and spirits products into retail locations is a significant operational achievement. But for Bev-Alc suppliers and distributors, it’s only half the job. What happens after delivery is where sales are won or lost, and this means knowing whether products are placed correctly, promotions are activated, and merchandising standards are upheld. Retail execution […]