Category: Consumer Goods

The era of static, twice-a-year planogram reviews is over. In 2026, CPG category management is caught in a crossfire of economic pressure, polarized consumer spending, and the rapid rise of AI-driven shopping habits—and the old playbook simply can’t keep pace. To win at the shelf, CPG brands must shift from reactive hindsight to predictive, dynamic […]

Your marketing budget is approved, your planograms are built, and your trade promotions are funded, but somewhere between headquarters and the shelf, execution breaks down. For many Consumer Packaged Goods (CPG) brands, the reality in-store remains a blind spot. Manual audits, paper forms, and delayed reporting make it difficult to know whether products are available, […]

In the Consumer Packaged Goods (CPG) industry, there is certainly no shortage of data. Brands are swimming in a sea of dashboards, spreadsheets, and performance metrics. However, trying to track everything often means you are focusing on nothing. Honing in on the right KPIs is the key to maximizing your ROI and minimizing sunk costs. […]

For Consumer Packaged Goods (CPG) brands, securing retail distribution is a major milestone. Brands spend months pitching category managers, negotiating slotting fees, and refining supply chains to win retail space. After all the effort, getting products placed in a major retailer store feels like the finish line. However, that placement is only the beginning. Being […]

Non-alcoholic beverages are getting more attention than ever with better-for-you drinks, functional waters, low-sugar prebiotic sodas, and flavor-forward zero-proof options. The beverage industry is experiencing a category shift as the non-alcoholic beverage industry is currently valued at $760 billion dollars, driven by consumer behaviors around health, flavor, occasions, and in-store visibility. For beverage brands, this […]

For Consumer Packaged Goods (CPG) leaders, trade spend is often the second-largest line item on the P&L, yet it remains one of the hardest to track. You fund displays, negotiate shelf space across multiple store locations, and agree to aggressive promotions, but once the funds leave your account, visibility drops significantly. Industry data suggests that a […]

For Consumer Packaged Goods (CPG) leaders, “truth from the field” has always been the most difficult data to capture – but the most valuable when it’s reliable. You need to know exactly what is happening on the shelf. Relying on manual audits or lagged sales data often leaves you reacting to last week’s problems instead […]

What Does a Brand Manager Do? When you think of the best brands, what comes to mind—and why? Patagonia, for their stand on environmental preservation and sustainability? Apple, for their innovation? Nike, for their iconic slogan? Disney, for their overall sense of magic and wonder? Whatever comes to mind, all of these brands have something […]

New Product Launches Launching new FCMG products into the market is no easy task – food trends are constantly shifting, R&D takes time and money, the marketing of FMCG items is more competitive than ever, and there are seemingly countless moving parts that are required to coordinate in order to get your new item picked up […]

Food and beverage production is one of the most highly regulated industries in the world. In the United States, the USDA FSIS enforces regulations on meat and poultry, and the FDA handles everything else. These two federal agencies dominate the world of food and beverage production. But, if you’re in the industry, you already know […]

As a leader in your food production or processing organization, you know that keeping up with industry standards requires an enormous amount of technical expertise and organizational prowess.  Maintaining a competitive edge means not only producing a safe product but also providing food with excellent quality, cost per unit, and environmental impact. Unlike your peers […]