Communications
Building A Brand: How Brand Managers Can Elevate Brands and Engage Consumers
What Does a Brand Manager Do? When you think of the best brands, what comes to mind—and why? Patagonia, for their stand on environmental preservation and sustainability? Apple, for their innovation? Nike, for their iconic slogan? Disney, for their overall sense of magic and wonder? Whatever comes to mind, all of these brands have something […]
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Consumer Goods
How to Launch a New FMCG Product in the Market
New Product Launches Launching new FCMG products into the market is no easy task – food trends are constantly shifting, R&D takes time and money, the marketing of FMCG items is more competitive than ever, and there are seemingly countless moving parts that are required to coordinate in order to get your new item picked up […]
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Consumer Goods
How to Build Better Food and Beverage Forms in 5 Steps
Food and beverage production is one of the most highly regulated industries in the world. In the United States, the USDA FSIS enforces regulations on meat and poultry, and the FDA handles everything else. These two federal agencies dominate the world of food and beverage production. But, if you’re in the industry, you already know […]
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Consumer Goods
5 Steps to Modernize Food and Beverage Production Audits in 2020
As a leader in your food production or processing organization, you know that keeping up with industry standards requires an enormous amount of technical expertise and organizational prowess.  Maintaining a competitive edge means not only producing a safe product but also providing food with excellent quality, cost per unit, and environmental impact. Unlike your peers […]
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