Food City is a fast-growing American supermarket chain with stores located in Georgia, Kentucky, Tennessee, and Virginia. It is owned by K-VA-T Food Stores, Inc., a privately held family and employee-owned corporation headquartered in Abingdon, Virginia. Food City boasts 139 retail outlets and includes over 100 in-store pharmacies and fuel stations.
Food City performs quarterly consumer research surveys and occasional in-store surveys. Using relatively simple software, they were able to collect the necessary data, but reporting capabilities were limited. Producing a readable report required a lot of manual and tedious work. Meanwhile, conducting in-store surveys was limited by a lack of offline functionality.
Food City needed a solution that would provide quick turnaround on their surveys. Their main priority was to rapidly aggregate data into digestible reports that could be analyzed by management teams. They also needed a solution that could leverage their extensive customer email lists, and they wanted a tool that worked offline for in-store customer surveys.
- Tyler Crowder, Research Manager at Food City