Making Smarter Forms that Respond to Users’ Needs

Marketing Merchandising

The great thing about using mobile form software to connect with consumers is that you can collect all different kinds of data from them in a quick and painless fashion. Whether an individual is making a purchase or asking for a little bit of customer service help, it’s easy and intuitive to use an online form on a tablet or smartphone for filling in key pieces of information.

The trick to this process is making it as easy and understandable as possible for the form’s user. If people find a given form simple to fill out, without any unexpected complications, they’re more likely to complete the form and share as much information as possible.

This means asking exactly the questions you need to ask, and eliminating any extraneous ones. Using “smart” forms, with a dynamic design that responds promptly to users’ needs, is a valuable strategy in this regard.

Going with the flow

Going with the flow in mobile forms

The best mobile forms are the ones that respond to people’s needs in the middle of the flow of things, according to Prialto Post. For example, if someone indicates that they’re married, the form should be able to add a field on the spot asking for information about their spouse.

“Forms should be dynamic,” the source stated. “They should change according to your respondent’s needs, and offer help wherever possible. Use conditional logic to hide questions that aren’t relevant. Let people preview their response, so they can confirm and submit it, or go back for editing.”

Little changes like this can make a big difference. Say someone indicates they have two phone numbers, and poof! – a field asking for number No. 2 shows up. These modifications are great because they help forms cater to people’s needs, which in the long run, should earn their trust.

Building trusting relationships

Building trusting relationships with mobile forms

Smashing Magazine notes that even with a high-tech thing like a mobile form that may seem impersonal, the goal is still the same – you want to build long-lasting relationships with people through greater trust and understanding.

“Relationships are based on trust, so establishing trust in your form is critical,” the source stated. “This can be achieved through the logo, imagery, color, typography and wording. The user will feel at ease knowing that the form comes from a sincere organization.”

If forms appear to the user to be understanding of their needs and desires, they’re much more likely to be effective.

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