Augmented Reality from GoSpotCheck by FORM Enables Grocers to Improve Business Performance in Fresh Departments

GoSpotCheck by FORM, the leading provider of mobile task management and image recognition solutions for field teams, today extended its position as the industry’s most innovative and modern toolset for grocers by adding new augmented reality in-store execution capabilities for the perishable departments. For the first time, grocers now have one consistent, scalable way to measure and act on execution compliance everywhere in the store.

Leveraging GoSpotCheck’s cutting-edge augmented reality capabilities, grocers can track and manage their most complex departments – the perishable departments – so they can improve key business metrics including labor, sales, and margin. This unprecedented capability gives grocers a powerful new tool for visibility into a variety of business metrics such as planogram compliance and shrink management, so they can merchandise smarter.

“Our grocery customers tell us that fresh departments are the most complex and challenging to manage due to sales velocity and limited shelf life of products – even the best performing perishable departments have significant opportunity to improve merchandising compliance through better and faster insights,” said Ali Moosani, CEO of FORM. “Now grocers can get real-time intelligence about their fresh departments and execute their in-store plans much more effectively, resulting in better overall sales and performance.”

GoSpotCheck’s AI-enabled augmented reality capabilities are the engine behind this breakthrough. Unlike shelf-stable products like soda or snacks, produce and meat are high velocity areas with ample room for error. Traditional image recognition technology can’t deliver the real-time information grocers need to maximize execution. For instance, out-of-stocks on just a handful of critical fresh SKUs can lead to significant lost sales and reduced basket size, and grocers lose billions annually from spoilage. Retailers can’t act fast enough without real-time execution data, and now GoSpotCheck has delivered it.

The retail execution leader for over a decade, GoSpotCheck’s powerful task management, mobile platform already enables retailers to efficiently manage daily operations, sales, and merchandising. The user-friendly app empowers retail teams to streamline store checklists and audits, even in offline environments. Company leaders can ensure tasks reach the right person at the right time to provide an unmatched customer experience and increase basket size and transaction count. Now, GoSpotCheck has enhanced that industry-leading capability to the most difficult area of any store: the fresh sections.

“Up until now there was no scalable way for grocers to audit or correct merchandising issues in the fresh area in real time, because store walks and checklists are inconsistent, especially during high-traffic times,” continued Moosani. “Our customers asked for a system that instantly detects issues with perishable merchandising and drives corrective action, and we delivered.”

The solution is available worldwide today and can be easily implemented alongside existing GoSpotCheck capabilities, or as a new grocer solution. FORM will showcase the new capabilities at the leading industry event Grocery Impact in Orlando.

About GoSpotCheck by FORM

FORM powers the world’s 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM activates and connects teams in the field – with leaders, missions, and each other – so they can deliver success in the enterprise. The FORM field execution platform serves as a digital assistant for frontline teams by guiding daily tasks, streamlining data collection, facilitating real-time communication, and providing leaders with real-time intelligence to drive faster actions and better decisions. FORM offers the world’s only integrated task management and image recognition platform and enables smart audits on more display types than any solution in the market, plus industry-leading field communications and photo reporting capabilities. FORM solutions have been deployed by Fortune 500 companies around the world.