FORM and Trax are joining forces to create a global leader in image recognition and retail execution AI.
Expanding what’s possible in complex retail environments.
FORM and Trax are combining world-class solutions, people, and capabilities to deliver exponential value to brands and retailers.
Industry-Leading Technology
Two of the most advanced image recognition and field execution platforms come together to unlock even greater capability and opportunity for field teams.
Accelerated Innovation
A scalable foundation that’s designed to move faster, enabling continuous innovation and product development as customer needs and market demands evolve.
Global Reach
An expanded presence across North America, Latin America, Europe, and APAC delivers local coverage supported by global scale and best practices.
Measurable Impact
A proven track record of driving results—improving execution, increasing sales performance, and optimizing operations across industries.
Award-Winning Expertise
A growing network of award-winning teams with deep industry experience and a shared focus on delivering real value.
Dedicated Support
Even greater collaboration, insight, and investment in customer success—supporting long-term impact at every stage of the journey.
Unlocking new levels of speed, insight, scale and impact — worldwide.
Global Users
0
k+
Countries
Worldwide
Worldwide
0
Fortune 500 Clients
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+
Years of Image
Recognition Experience
Recognition Experience
0
Empowering teams to make smarter business decisions.
Capture Meaningful Data
Industry-leading technology empowers teams to easily collect high-quality shelf intelligence and field data with up to 97% image recognition accuracy.
Unlock Insights at Scale
Scalable data capture enables teams to collect thousands of data points across locations worldwide to build a complete view of execution and scale insights effortlessly.
Drive Smarter Action
Comprehensive analytics deliver meaningful data and actionable insights—boosting sales, increasing shelf share, and streamlining execution in the field.
