Ali Moosani Joins FORM as CEO

Takes Helm of High-Growth Technology Company Focused on Digital Transformation of Frontline Business Operations for Large and Mid-size Enterprises Braintree, Mass. – September 16, 2020

FORM, the leading provider of mobile inspection, audit, and survey technology, today announced that Ali Moosani has joined the company as its new Chief Executive Officer. Ali comes to FORM with significant experience developing and leading high-innovation, high-growth software businesses. Ali joins an already rapidly growing company whose technology streamlines large and mid-size enterprises’ frontline business operations with an integrated platform composed of mobile apps, workflow technology, and advanced analytics.

“I’m thrilled to join an already strong team with a great culture and a fantastic customer base,” said Moosani. “With strong core technology, deep domain expertise, and a commitment to customer excellence, FORM is well-positioned to help the largest companies in the world with digital transformation across all parts of their operations. My role will be to build on the strong foundation already in place and take this company to a new level of success, and I couldn’t be more excited about the opportunities ahead.” Before joining FORM, Moosani was CEO of BLUE Software, the leading provider of label and artwork management technology for brand packaging. He successfully positioned BLUE Software for acquisition by Esko Brand Solutions, a Danaher Company. He then served as President of Esko Brands. Prior to BLUE, he served as Senior Vice President of Global Sales and Commercial Operations for 1WorldSync, where he was instrumental in a new global go-to-market strategy that drove significant revenue growth and profitability. He has also held executive-level positions at Excellis Consulting Corp., VeriSign, and Accenture. FORM is used globally across diverse industries such as food production, retail, restaurants, manufacturing, energy, financial services, and facilities and property management. Customers use FORM’s technology to create digital forms and rapidly deploy apps to end users in the field on any device, accelerating visibility into operations while capturing accurate data. With improved data operations, FORM customers can have quicker, more meaningful, and more actionable insights that accelerate and improve decision-making and analysis. “I continue to be amazed by the creative ways clients are using our technology to better adapt to today’s rapidly changing business environment,” said Moosani. “In this new normal, companies that embrace digital tools and rapidly adapt will develop a long-term competitive advantage, and I’m looking forward to helping our customers uncover that value for many years to come with FORM.”


FORM is the leading provider of forms automation solutions for the enterprise, both in the field and in the office. Improve quality, promote safety, and ensure compliance with intelligent mobile form applications, workflow and task management tools, and robust reporting capabilities. FORM’s engineers configure each solution for your unique data needs and integrate it with your systems to streamline business processes and maximize operational efficiency.

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