How a Leading Non-Alcoholic Beverage Brand Drives Revenue with GoSpotCheck by FORM's Image Recognition Software
Introduction
In the highly competitive non-alcoholic and water market, maintaining market share and ensuring contract compliance are crucial for sustained success. This case study explores the journey of a popular beverage brand that leveraged GoSpotCheck by FORM’s Image Recognition software to optimize store audits, gain real-time insights into contract compliance, and improve revenue growth. Through the implementation of this solution, the company experienced remarkable benefits, including faster store surveys, increased retailer contract compliance, and additional revenue in the independent small-format—like coolers—retail segment.
The Challenge
The Solution
By adopting GoSpotCheck’s Image Recognition technology, the beverage brand gained real-time insights into its product placement and contract compliance across various retail locations. The app uses machine learning and product detection AI to analyze shelf share, compliance and execution, out-of-stocks, and more, and delivers real-time insights and on-device reporting that allow the company to identify and rectify any issues promptly (even while still on-site).
Faster Store Surveys
Increase in Contract Compliance
Additional Revenue
The Results
75% Faster Store Surveys
With GoSpotCheck’s Image Recognition software, the beverage brand witnessed a significant improvement in the efficiency of its store surveys. Traditional manual audits were time-consuming, requiring substantial resources to collect and process data. By automating the process with image recognition technology, the company reduced survey times by 75%, enabling them to allocate resources more effectively and focus on other critical business tasks.
50% Increase in Contract Compliance
Contract compliance is vital for maintaining brand consistency and maximizing revenue. GoSpotCheck’s Image Recognition solution provided real-time insights into contract compliance, ensuring that the actual store configurations matched the agreed-upon terms. By identifying discrepancies promptly, the beverage brand achieved a remarkable 50% increase in contract compliance. This improvement not only strengthened their brand image and customer satisfaction but also helped to avoid potential revenue losses due to non-compliant cold vaults, shelves, and displays.
1-2% Additional Revenue in Independent Small Format Retail Segment
The real-time insights provided by GoSpotCheck’s Image Recognition software enabled the beverage brand to gain a better understanding of its share of shelf in the independent small-format retail segment. Armed with accurate data, they were able to optimize their product placement strategies, ensuring maximum visibility and availability. As a result, the company experienced a notable 1-2% increase in revenue within this specific retail segment, contributing to overall business growth.
Conclusion
The popular beverage brand achieved remarkable benefits by integrating GoSpotCheck by FORM’s Image Recognition software into their operations. The real-time insights provided by the solution significantly improved the efficiency of store audits, increased contract compliance, and drove revenue growth in the independent small-format retail segment. Leveraging the power of image recognition technology, the company successfully streamlined its operations and strengthened its market position in a highly competitive environment.
About GoSpotCheck by FORM
FORM powers the world’s 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM’s digital assistant for teams guides daily tasks, accelerates data collection, and provides leaders with real-time intelligence to drive the right action, everywhere. FORM’s mobile task management software is supercharged with image recognition AI, photo reporting, and analytics and is trusted by Fortune 500 companies and customers around the world to deliver top and bottom-line impact through better execution.
