Sell smarter with AI-powered shelf intelligence.

Image recognition is an AI data solution powered by computer vision that can automatically recognize products from photos captured in retail and hospitality environments. Using state-of-the-art machine learning models, GoSpotCheck’s image recognition AI is trained to identify, tag, and segment products displayed on cocktail and wine menus, back bars, shelves, and in coolers before delivering SKU-level data for reporting and insights in minutes.

GoSpotCheck is a mobile solution used by teams in Bev-Alc, Consumer Goods, and Retail to automate account surveys, get visual confirmation of merchandising, improve planogram compliance, and better manage retail execution by eliminating manual data entry and reducing human error.

Bev-Alc, Consumer Goods, and Retail teams use GoSpotCheck’s image recognition to automate labor-intensive and human-error-prone processes—such as pricing surveys, merchandising audits, digital shelf analysis, and planogram compliance checks—by using product and object identification technology powered by AI and machine learning.

GoSpotCheck’s AI for merchandising teams seamlessly integrates with our task management and insights platform to provide a turnkey solution for capturing, tracking, and analyzing field data. 

Leaders use GoSpotCheck to create, assign, and schedule tasks—customized by location and user—across 12 task types, including image recognition. Tasks that include image recognition will prompt the user to take photos of shelves, coolers, displays, or menus. Once photos are captured, our machine-learning models instantly identify products and append SKU-level data to each item. Within minutes, users will receive reporting on their devices, while leaders will receive detailed SKU-level insights on their desktop dashboard for easy viewing, analysis, and sharing.

GoSpotCheck’s AI image detector can identify, tag, and analyze products on every display type across on- and off-premise environments. In small and large-format retail, it can identify items on shelves, in coolers, and on end caps and floor displays. In bars, restaurants, and event venues, GoSpotCheck’s mobile computer vision can detect items on back bars, tap handles, and both branded and generic products on wine menus and cocktail menus.

GoSpotCheck’s image recognition can also identify price tags in the U.S., with models actively training to support other currencies. It detects pricing by first recognizing the product, then linking it to the nearest price tag, ensuring accurate associations—even for items without a directly linked tag. Additionally, it can also identify and associate promotional pricing with products captured.

Fully-Integrated Tasks & Reporting: Unlike most solutions, GoSpotCheck’s image recognition AI is natively integrated into our task management, photo reporting, and data insights platform for ultimate efficiency within one app. This provides leaders with the highest level of flexibility in how they manage, track, and report on data from the field, thanks to configurable capabilities like a fleixible task engine, filterable photo reporting libraries, and custom business intelligence dashboards. 

Faster Speed-to-Insights: Image recognition data is available for analysis and sharing within minutes, not days or weeks, after capture. While reps get instant insights on-device while they’re still at the account, leaders can view data quickly and easily from their reporting dashboards–complete with custom visualizations, which can be filtered, sorted, and shared using custom criteria while still being able to integrate this information into their internal BI tools. Many AI vendors merely provide a spreadsheet with raw data that requires manual sorting, and it arrives weeks after that data has been collected—giving leaders lagging insights that cannot be leveraged to drive the actions that lead to immediate sales. 

A Better Rep Experience: GoSpotCheck by FORM is designed for reps, with extensive field testing to ensure the most intuitive mobile experience available. With an easy-to-navigate interface and a configurable home screen, reps can quickly access the tools they need.

To ensure the highest-quality results, GoSpotCheck’s Grid Capture feature provides on-screen photo guides, helping reps capture clear, accurate images even in challenging environments like narrow aisles, low lighting, or wide back bars. On the backend, Grid Capture automatically corrects and stitches photos together—delivering better insights while making account visits faster and more efficient. GoSpotCheck has also consistently won multiple user awards on G2, including Best Usability, Users Love Us, Most Implementable, and Best Support. 

More Display Types: Capturing data for both on- and off-premise displays has never been easier. Image recognition identifies products and prices for display types including cocktail menus, wine menus, back bars, coolers, cold boxes, shelves, and floor displays to provide the most holistic retail execution tool for beverage brands and distributors, CPG, and retail.

Flexible Data Structure: Instead of constraining customers to pre-set data categories and syndicated data frameworks, GoSpotCheck is configured to reflect each customer’s unique data structure so you can capture, analyze, and act on your data, your way.

We offer a variety of resources to help you explore GoSpotCheck’s image recognition technology in depth. Discover how our shelf intelligence AI captures and analyzes key data points, explore our cutting-edge Pic&Plan feature, and take an interactive product tour to see it in action for yourself.

• Image Recognition Overview
• Image Recognition Analytics Overview 
• Planogram Compliance Overview 
• Image Recognition Product Tour