Communications
What Does a Brand Manager Do? When you think of the best brands, what comes to mind—and why? Patagonia, for their stand on environmental preservation and sustainability? Apple, for their innovation? Nike, for their iconic slogan? Disney, for their overall sense of magic and wonder? Whatever comes to mind, all of these brands have something […]
Communications
Understanding The Value of A Brand Ambassador With the development of new technologies and the growing expectation for transparency, today’s consumers have access to more information than ever before. With all this data, buyers are getting smarter and more aware of traditional advertising practices. It’s no longer enough for organizations to present themselves as the […]
