FORM Demonstrates Momentum in 2026 With Successful Merger, New Customers and Industry Recognition

Spring results exceed expectations as customers worldwide experience benefits of merger with Trax Retail

Boston, MA – May 5, 2026FORM, a leading provider of mobile task management and retail execution solutions, closed out its first quarter of 2026 with strong momentum, the result of an industry merger, international recognition for its AI solutions and leadership team, and significant new customer growth in key industries. Building on considerable year-over-year growth in 2025, FORM is reshaping the retail execution landscape in consumer product goods (CPG) and grocery markets.

 

The defining event of Q1 was the February merger of FORM and Trax’s image recognition solution, which is now a single, unified leader in retail execution technology. By combining GoSpotCheck’s image recognition platform with Trax’s scale and reach, FORM is now the unquestionable leader in the segment, serving customers across more than 80 countries, with operations spanning North America, Europe, Asia-Pacific, and Latin America. Its customer roster includes some of the world’s most recognized companies, including Unilever, AB InBev, Suntory Global Spirits, Sanofi, and Southern Glazer’s Wine & Spirits.

 

“Together, our combined team is delivering innovation, particularly AI-based innovation, that is impacting our customers’ success,” said Ali Moosani, CEO of FORM. “Customers are already providing feedback that the combination of our award-winning technologies and our global scale are delivering on the promise of this merger, and we’re only scratching the surface of what we can bring as a united team.”

 

As retailers and brands face ongoing pressure from supply chain volatility, labor constraints and in-store execution gaps, FORM is helping frontline teams turn AI-driven shelf data into immediate action. The company’s products and new leadership team have earned industry attention this year through a variety of high-profile avenues. In March, GoSpotCheck earned a 2026 Artificial Intelligence Excellence Award from The Business Intelligence Group, one of the world’s foremost independent AI recognition programs. Additionally, FORM executives were cited by numerous media outlets and featured at industry events, demonstrating their expertise on topics customers care about, such as grocery dynamics and the future of CPG amid the agentic AI revolution.

 

Q1 also brought significant customer expansion in the grocery and food distribution sectors. Grocers including Associated Food Stores and Associated Grocers of New England reinforced FORM’s position as the platform of choice for large-scale retail operations. These additions build on a robust pipeline of new business driven by FORM’s expanding image recognition capabilities and its growing reputation as a trusted partner for some of the largest brands and distributors in consumer goods.

 

With the merger integration well underway, a globally recognized AI platform, and a rapidly growing enterprise customer base, FORM has strong momentum and a clear vision for what’s next,” continued Moosani. “I couldn’t be more energized for our future.”

 

About FORM

FORM powers the world’s 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM activates and connects teams in the field – with leaders, missions, and each other – so they can deliver success in the enterprise. The FORM field execution platform serves as a digital assistant for frontline teams by guiding daily tasks, streamlining data collection, facilitating real-time communication, and providing leaders with real-time intelligence to drive faster actions and better decisions. 

 

GoSpotCheck introduced new augmented reality in-store execution capabilities for grocers’ perishable departments, giving them one consistent, scalable way to measure and act on execution compliance everywhere in the store. With the augmented reality capabilities, grocers can track and manage their most complex departments – the perishable departments – so they can improve key business metrics including labor, sales, and margin

 

FORM offers the world’s only integrated task management and image recognition platform and enables smart audits on more display types than any solution in the market, plus industry-leading field communications and photo reporting capabilities. FORM solutions have been deployed by Fortune 500 companies around the world. To learn more, visit form.com.

 

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