C.C. Clark Saves Over $1 Million by Supercharging its CMA Program with GoSpotCheck's Image Recognition AI
Challenge
CC Clark has been building relationships in the beverage industry for over a century. As a family-owned beverage distributor serving 1,500+ retailers across Mississippi and Kentucky, carrying 2,800+ brands including Coca-Cola and Molson Coors, CC Clark has always put partnership at the heart of its business.
Their Customer Marketing Agreement (CMA) incentive program was built on that same foundation. By rewarding retailers with tiered discounts (Platinum, Gold, 50%) in exchange for a committed share of cold vault shelf space, the program creates a clear path for store owners to earn meaningful savings and to grow their sales alongside them.
To deliver the value of the program consistently and help every retail partner make the most of their CMA tier, CC Clark needed accurate, real-time visibility into in-store execution. The answer was GoSpotCheck by FORM.
Solution
Field Verification Powered by GoSpotCheck by FORM
CC Clark deployed GoSpotCheck by FORM across all 1,500 retail locations, running audit missions to give both their field teams and retail partners a clear view of what is happening in every store.
Using GoSpotCheck’s image recognition capabilities, CC Clark’s field teams capture in-store conditions and confirm, with precision, whether a store’s cold vault reflects the space commitment they agreed to across each product category. Every mission is a structured audit: Do we have the exact share the customer agreed to?
Quarterly Missions That Help Store Owners Stay on Track
CC Clark visits each retail location at least once per quarter. These missions are deployed directly through the GoSpotCheck mobile app, giving field reps a clear, consistent process for every store visit. When the data shows a retailer isn’t fully capturing their committed space, and therefore leaving discount dollars on the table, the field rep can have that conversation on the spot, backed by photo evidence.
Where a store’s shelf space and CMA tier don’t match, CC Clark works alongside the store owner to close the gap or find the tier that best fits where they are today. The result is a program that brings clarity to both sides, and every store owner knows what they are earning and why.
Image Recognition Across Every Category
CC Clark tracks compliance across six product categories — sparkling, hydration, energy, coffee, tea, and juice/dairy — each requiring its own cooler or shelf placement. GoSpotCheck’s image recognition makes it fast and simple to capture share data across all these environments, without manual counting or estimation, making category-level validation consistent, and defensible.
Data That Works for Both Field and Leadership Teams
The data collected through GoSpotCheck flows into a reporting ecosystem that gives CC Clark leadership a full picture of field performance. Combining GoSpotCheck’s built-in Looker reporting with custom Power BI dashboards, the team can track compliance trends, identify opportunities, and make informed decisions about where discounts are — and aren’t — being earned.
For field reps, the benefits are equally direct. Since the data is available while they’re still in the store, reps can have a conversation with the owner about how to get more from their CMA tier.
The Results
More Than $1.1 Million in CMA Program Savings
The ROI from GoSpotCheck is direct and measurable: CC Clark has recovered over $1.1 million in CMA incentives that were previously being paid to retailers who were not meeting their space commitments.
Beyond the savings, GoSpotCheck has strengthened CC Clark’s retail relationships. Rather than relying on assumptions, field teams now have data-backed conversations with store owners; a shift that builds credibility and supports long-term partnership.
For store owners, the value is just as tangible. They now have a clear picture of their CMA performance and a distributor partner who walks through the door ready to help them get more out of their tier, not just verify it. That shows up on the shelf, too. When products are in the right place, visibility increases, shoppers engage more naturally with the range, and the incremental revenue that follows makes every inch of shelf space worth the commitment.
A Platform Built for Partnership
For CC Clark, adoption has been driven in part by how easy GoSpotCheck is to use. The mobile app is intuitive for reps in the field, and the insights dashboards give managers the visibility they need without complexity. The CC Clark team also values the ongoing partnership with GoSpotCheck; including continuous education, collaborative problem-solving, and a shared commitment to making the platform work better over time.
“Working with the GSC software and team has been an outstanding experience. The implementation and verification process has been smooth, and their support made it easy for our team to quickly adapt. Since launch, the platform has helped us save millions of dollars, making it a crucial part of our CMA agreements.” Anthony Itzol – CC Clark
About GoSpotCheck by FORM
GoSpotCheck by FORM unleashes the power of field teams to drive market execution with the only mobile solution that combines dynamic task management, industry-leading image recognition, photo reporting, field team communications, and advanced reporting — all within one easy-to-use platform. Guide teams, improve execution, and drive sales while creating a shared view of the field that helps leaders make better decisions, faster.
About CC Clark
Founded in 1903, CC Clark is a family-owned beverage distribution company serving retailers across Mississippi and Kentucky. Distributing more than 2,800 brands — including Coca-Cola and the Molson Coors portfolio — CC Clark’s 1,100+ employees are committed to delivering quality products and building lasting retail partnerships across their markets.
