Inbound Marketing Manager

Role Overview

Form.com, an established multi-national mobile data collection software company with a start-up feel, is seeking a hands-on leader to drive our inbound marketing efforts. Reporting to the VP of Marketing, the Inbound Marketing Manager will own our organic growth strategy and execution of the website, content, and social efforts. He/she will collaborate across various departments to ensure marketing strategy, messaging, positioning and execution are well aligned.

Responsibilities

  • Own the Form.com web properties
  • Develop a fully integrated content marketing plan
  • Manage all social channels
  • Size and define target market segments
  • Develop buyer personas and journey
  • Define compelling value propositions, positioning and messaging
  • Create and execute the inbound go-to-market strategy

Qualifications

  • 5+ years of inbound marketing experience with SaaS/mobile apps for enterprises
  • Demonstrated track record of creating and executing an inbound marketing strategy as well as creating content which resonates with the market
  • Strong SEO knowledge and experience with CMS and Marketing Automation tools
  • Equally comfortable with strategic thinking and creative execution
  • Strong analytical skills and attention to detail
  • Excellent verbal and written communications
  • Self-starter with the ability to adapt and multi-task
  • Familiar with Salesforce and Hubspot a plus
  • MBA a plus

Working @ Form.com

  • Fun, flexible work environment
  • Opportunity to take on new responsibilities and explore new avenues
  • Unlimited vacation policy
  • Competitive salary
  • Healthcare benefits
  • 401K plan
  • Unlimited PTO
  • Stocked kitchen

Job Type: Full-time

Education: Bachelor's (Required)

Work authorization: United States (Required)